Did Reading ‘Fifty Shades of Grey’ Cause Unhealthy Behavior in Young Women?

Young adult women who read “Fifty Shades of Grey” are more likely than nonreaders to exhibit signs of eating disorders and have a verbally abusive partner, finds a new study led by a Michigan State University researcher.

Further, women who read all three books in the blockbuster “Fifty Shades” erotic romance series are at increased risk of engaging in binge drinking and having multiple sex partners.

All are known risks associated with being in an abusive relationship, much like the lead character, Anastasia, is in “Fifty Shades,” said Amy Bonomi, the study’s lead investigator. And while the study did not distinguish whether women experienced the health behaviors before or after reading the books, it’s a potential problem either way, she said.

“If women experienced adverse health behaviors such as disordered eating first, reading ‘Fifty Shades’ might reaffirm those experiences and potentially aggravate related trauma,” said Bonomi, chairperson and professor in MSU’s Department of Human Development and Family Studies.

“Likewise, if they read ‘Fifty Shades’ before experiencing the health behaviors seen in our study, it’s possible the books influenced the onset of these behaviors.”

The study, which appears in the Journal of Women’s Health, is one of the first to investigate the relationship between health risks and reading popular fiction depicting violence against women. Past research has tied watching violent television programs to real-life violence and antisocial behaviors, as well as reading glamour magazines to being obsessed with body image.

Those who read all three books in the series were 65 percent more likely than nonreaders to binge drink – or drink five or more drinks on a single occasion on six or more days per month – and 63 percent more likely to have five or more intercourse partners during their lifetime.

However, it’s important women understand that the health behaviors assessed in the study are known risk factors for being in a violent relationship. Toward that end, Bonomi said parents and educators should engage kids in constructive conversations about sexuality, body image and gender role expectations – and that these conversations start as early as grade school.

Finally, kids and young adults should be taught to consume fiction, television, movies, magazines and other mass media with a critical eye, Bonomi said. “The problem comes when the depiction reinforces the acceptance of the status quo, rather than challenging it.”

A previous study led by Bonomi found that “Fifty Shades” perpetuated the problem of violence against women.

The “Fifty Shades” series has sold more than 100 million copies worldwide. A movie adaptation is scheduled for release in early 2015.